Though urban retailers were in opposite weather, rural retailers were safe on their count because:
· The National Rural Employment Guarantee Scheme is running in the rural areas
· High support prices for key crops.
· The betterment of the transport infrastructure.
· Rural income is non taxable.
But, the signals now are not n favor. Many rural retail outlets are shutting their businesses after finding no buyers. There is a need to rethink strategically and to restructure.
The reason for this downturn may be the less than normal monsoons means, the sub-optimal monsoons. Farmers have a tendency to hold back expenditure in anticipation of sub-optimal rainfalls. The late revival of monsoon may improve the situation as the festive season is approaching soon.
· The National Rural Employment Guarantee Scheme is running in the rural areas
· High support prices for key crops.
· The betterment of the transport infrastructure.
· Rural income is non taxable.
But, the signals now are not n favor. Many rural retail outlets are shutting their businesses after finding no buyers. There is a need to rethink strategically and to restructure.
The reason for this downturn may be the less than normal monsoons means, the sub-optimal monsoons. Farmers have a tendency to hold back expenditure in anticipation of sub-optimal rainfalls. The late revival of monsoon may improve the situation as the festive season is approaching soon.
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