Onida, established in 1982, under Mirc Electronics, offers a widerange of appliances like Acs, DVDs, home theatre systems etc. The company’s ‘devil’ ad campaign was a rage at one point but now Onida has decided to say goodbye. Onida is reviving its plan because things have changed due to liberalization, market expansions as well as spending capabilities. Onida is in the process of building a new mascot to appeal to the new age customers in this stiff competition within market.
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